Online Engagement Marketing with AXP Cliqtru Solution

AXP Brain is an AI optimization engine for online ads like Facebook and Instagram ads. Combining self-learning artificial intelligence (AI) to automate and optimize online marketing,

Our main objective is to get your ads automatically served to the largest target audience possible, at the lowest cost.

AXP Brain enhances businesses' marketing activities by automating all the best practices of serving the ads, while you focus on the marketing content and messaging, things that actually matter. AXP Brain is now serving over 200 local and regional clients, ranging from Fortune 500 companies to local SMEs.

The solution here to increase ROI and reduce costs is just as simple. Find a way to reach your targeted audience with a lower cost. Easily said than done of course because it requires either a dedicated individual or a team to sift through huge amounts of data to find a common link to reach these audiences in an alternate manner. And unfortunately we are also limited by our bias, experience and the need to sleep as well (no 24/7 team to be practical).

Hence, we came up with a self-learning software with artificial intelligence to help businesses analyze their ads data and execute the campaigns 24/7 all by itself.

Here's a simple example. Instead of targeting men for a sports subscription channel, if we analyze the data we should be targeting women instead because they make the household purchasing decisions. That way, you are not competing with traditional bias and assumptions.